2 thoughts on “The development orientation of the construction industry in the next 10 years”

  1. For more than 20 years of reform and opening up, my country’s construction industry has continued to develop rapidly, the pillar industrial status of the construction industry in the national economy has been continuously strengthened, and its role in pulling the national economy has become more significant. With the development of the market economy, construction enterprises are facing fierce market competition. Joining the WTO, while bringing rare development opportunities to China’s construction industry, it also brings unavoidable impact and challenges. In the future, the competition of international contractors will be directly faced. The competition in the domestic construction market and participating in the international engineering contracting market will become more intense.

    The management information is the only way for traditional industries to gain a new life. The key to whether Chinese construction enterprises can stand in the fierce market competition is whether companies can provide society with high quality, short construction, and low cost. Make full use of the huge productive forces brought about by information technology and improve its own information application level and management level. It should be used as the focus of improving the competitiveness of the construction industry. This is also a practical summary in the development of excellent foreign construction enterprises.

    The construction industry has the characteristics of land monopoly and non -mobility. The production of engineering products has a single piece, liquidity, regional, long cycle, and diversity of production methods, unevenness, and unevenness, and abnormalities, as well as, and abnormalities, as well as abnormalities, and abnormalities, and imbalances, as well as abnormalities, and abnormalities, as well as imbalances, and abnormalities, and abnormalities, and abnormalities, as well as abnormalities, and abnormalities, as well as abnormalities, and abnormalities, and abnormalities, and abnormalities, as well as abnormalities, and abnormalities, and abnormalities, and abnormalities, and abnormalities, and abnormalities. Disposal such as external constraints. As the types and characteristics of construction projects are becoming increasingly complicated, the leaning of construction products, and the diversified and market -oriented process of engineering service methods, the level of leaning for construction project management has become higher and higher.

    . The position of the construction industry in the national economy

    The proportion of the construction industry in various industries of the national economy is second only to industry and agriculture. Available. At the same time, as a labor -intensive industry, the construction industry provides a lot of employment opportunities. Therefore, the good operation of the construction industry is of great significance to China’s economic development and social stability.

    In fact, industrial developed countries adopt the concept of “narrow construction” in the national economic accounting and statistics, and the concept of “broad construction industry” is adopted in industry management. The “broadening construction industry” covers all service activities related to construction products and construction industry production activities. At the same time, it involves the content of the secondary industry and the tertiary industry. Content of construction service trade.

    If according to the “Regulations on the Three Industry Division of Industry” promulgated by the National Bureau of Statistics in May 2003, the construction industry belongs to the second industry. The proportion of the construction industry in various industries of the national economy is second only to industry and agriculture, and higher than the business, transportation industry, service industry and other industries. According to the statistics of the construction industry over the years, with the rapid growth of the national economy, the investment rate of fixed assets has increased year by year, the value -added of the construction industry has increased steadily, and the price factors are deducted, and the annual average increase is about 12. The value -added value of the construction industry accounted for the proportion of domestic GDP increased from 3 in the 1950s to 6.68 in 2002, which is the pillar industry of the national economy. The development of the construction industry has driven and promoted the development of other departments of the national economy. At the same time, it also absorbed a large number of labor force. In 2002, the number of employees in the industry was 38.93 million, an increase of 195 times from the 200,000 people at the beginning of liberation, which was compared to 1978, which was 1978. The year of 8.54 million people increased by 4.6 times. In 2002, the number of employees in the industry accounted for 5.28 of the number of employees in the society. The total interest and taxation of the construction industry has increased significantly. The average annual growth rate from 1992 to 2002 was 30, and the construction industry played an important role in the growth of my country’s national economic growth.

    , with the end of the transition period of the WTO, my country fulfills the WTO commitment and gradually eliminates the barriers to enter the domestic market in foreign -funded construction enterprises. The competition in my country’s construction industry will be further intensified. At the same time It will affect the development of my country’s construction enterprises to varying degrees, especially the impact on state -owned construction enterprises is more serious. How to face problems, flexible response, and finding solutions are strategic issues that Chinese construction companies cannot think.

    . The quality standards of my country’s construction industry

    1. New understanding of strengthening the quality management of the construction industry

    The departments, the country’s annual fixed asset investment is huge. Centennial planning and quality are the basic working policy of the construction industry. Summarize the lessons of history, and whenever there is a climax of construction, the quality of the project is prone to problems. In particular, the competition brought by the market economy is a favorable condition that prompts the new level of quality management, but the market still has a negative side. When it is still in the development stage, it will bring the blindness of commodity production. Some companies are seduced by profits. It is easy to ignore quality. Some construction enterprises now go downhill, the organization is not complete, the quality of personnel is low, and the quality management name is not true. Some construction companies deliberately cut corners, roughly made, falsify, and charged them. In recent years, although the collapse of engineering collapse in the country is an individual phenomenon, it is serious, and the consequences are unimaginable. This requires enterprises to improve their awareness and strengthen management. The government authorities are required to strengthen market management, strengthen the government’s supervision functions, and improve the corresponding restraint mechanism.

    The enterprise is under pressure from the market. If some products shall not be exported without quality certification, shall not enter a certain province and cities. Bid bids may not enter the XX market are all pressure facing enterprises. Construction enterprises in some provinces and cities in my country are actively promoting the ISO9000 series standards and strive to obtain ISO9000 certification as soon as possible. Although the current market pressure that construction enterprises have received, this pressure will be the driving force for construction enterprises to implement the ISO9000 series standards. This real driving force will inevitably promote the implementation of the ISO9000 series standards. my country’s construction industry will definitely increase quality management to a new level in the implementation of the ISO9000 series standards.

    The implementation of the ISO9000 series standards and conducting quality system certification is a process of updating the concept. In the past, we simply used design drawings as a measure of quality and bad quality, that is, only emphasizing compliance. To update this concept, it is necessary to emphasize the applicability of the product. The quality of the product should be based on user satisfaction, including the quality of building products from design, construction to use and service. The most fundamental thing is to get the user’s satisfactory evaluation. For example, some companies in Japan emphasize that the products must be charm, called “charm quality” or “non -defective product”. The quality of products and engineering is comparable to the world’s famous products and

    The quality of international engineering, which is also the need for participating in the competition in large construction markets at home and abroad.

    . The brand strategy of my country’s construction industry

    The integrity is very important for the construction industry, construction enterprises and construction practitioners. Especially today, with the continuous development of the socialist market economy, integrity is more important. The Third Plenary Session of the 16th Central Committee of the Communist Party of China proposed that it is necessary to establish and improve the social credit system and enhance the credit awareness of the whole society. The construction of a social credit system is a policy of rectifying and regulating the market economic order. Establishing a social credit system that meets the requirements of modern market economy is an important part of improving the market economy system. How to establish a standardized market credit system has attracted widespread attention in the construction industry.

    The continuous development of China’s construction market has prompted China’s construction industry to gradually enter the era of brand competition. On the one hand, the brand shows the comprehensive image of the enterprise and has an inestimable market value. Its formation always runs through the development of the enterprise. On the other hand, the brand is another comprehensive quality logo of a construction enterprise. Replaced with performance. Looking at the success and failure of modern construction companies, it is closely related to the success or failure of its brand. Therefore, it can be said that the brand has become an important pillar of the survival and development of construction enterprises, and the weapon for construction companies to participate in international competition. It can even be said that the brand must be the core competitiveness of future construction companies.

    Procketing the three brands of concepts due to some preconceived concepts, the decision makers of construction enterprise may have some misunderstandings about the brand. Therefore, in order to effectively shape the brand of construction enterprise, the decision makers of the construction enterprise need to establish the correct one. Brand view.

    The first, “tree brand” is not equal to “advertising”. Some decision makers of some construction companies believe that shaping the brand is advertising, so the company keeps advertising. As a result, the popularity is greatly improved, but it is not in the target consumer group, but in most of the construction consumption with construction consumption. Among the unrelated groups. In fact, advertising is more necessary for construction enterprises to carry out brand maintenance work. Although the brand -shaping brand of construction enterprises is inseparable from advertising to a certain extent, it cannot be only advertising. In other words, in addition to advertising, construction companies still have a lot of things to do to comprehensively increase the brand awareness, reputation and loyalty.

    Secondly, the “tree brand” should not follow the trend. Because the brand building of Chinese construction companies is still in its infancy and the theory of no mature system is available for reference, many companies not only blindly follow the trend of the brand, but also blindly follow the trend of advertising, resulting in a large number of advertising fees “water drift”. Not to mention, the more serious is the process of the company’s brand shaping process.

    Third, brand shaping and management should be carried out from the height of the corporate strategy. The specific performance of the brand shaping is not just marketing, advertising, and communication, but the continuous transmission of comprehensive strength of enterprises inside and outside. It should include all internal and external action factors of construction enterprises; and brand shaping is the development strategy of coordination and balanced construction enterprises itself. The management tools and business systems of views, specific practices and customer views can help the implementation, control, sustainability, balance and development of construction enterprises, enhance the core competitiveness of construction enterprises, and greatly enhance the economic and social benefits of construction enterprises.

    The first step: precise brand positioning construction enterprises must give the brand a reasonable, clear and unique brand positioning. There are about 50,000 construction enterprises across the country. If construction companies do not have their own clear and unique brand positioning, people are also difficult to make their own “sound” in this industry. “Dialogue is right” is a truth, and “sound is right” is also a truth for the brand. If the construction enterprise does not have its own “sound” in the development process, it will be submerged by the “sound” of other construction brands step by step. The drowning result can only be reduced year by year, and gradually withdraw from the construction market. Brand positioning is not a simple matter, nor is it a subjective idea of ​​corporate leaders. It needs to comprehensively analyze the current situation of enterprise and corporate strategic vision, industry status and social development.

    Step 2: On the one hand, more and more construction companies have begun to invest a lot of funds as brands; on the other hand, due to excess information, society is in the era of attention and shortage, a lot After the funds were invested, the brand did not see a significant improvement, and the difficulty of brand communication became more and more difficult. This means that the rough brand communication method is no longer suitable for construction enterprises to shape the brand’s needs. In other words, if construction enterprises must successfully shape the brand, their brand communication must be refined. The refined operation of the brand communication of construction enterprises also needs to be implemented in five aspects after accurate brand positioning:

    is to implement “all brand management”. The brand building of construction enterprises not only require excellent sales, excellent design, excellent manufacturing, but also high -quality construction and sincere services. Therefore, only on the basis of each link with strong sense of responsibility and conscious brand consciousness, a company can ultimately create a good brand. In other words, branding must be based on the quality and sincere customer service of the engineering (product), so the brand shaping requires the whole process of all employees.

    It is to know “potential” to create “news”. The key to building a brand to build a brand is to do public relations, not advertising. This has gradually received the consensus of many construction companies. Creating and publishing news is an indispensable key link for construction enterprise public relations activities. Therefore, creating suitable news naturally has become the top priority of brand building.

    three is to attach importance to the details of communication. The construction industry is an industry that must pay attention to details. To achieve the refined propagation of architectural brands, we must pay attention to the details of the medium- and long -term strategies and effective short -term strategies, pay attention to the details in the process of brand communication, respect historical culture, seek truth from facts, and try to avoid common sense in brand communication as much as possible. Sexual errors to reduce the damage to the brand, otherwise the “dyke of thousands of miles” is definitely not alarmist. Therefore, the construction enterprise must attach great importance to the details of the brand communication content in the refined operation of the brand, leaving a good brand image in the hearts of customers.

    The four is to carefully create “living advertisements”. As the frontline staff of the construction enterprise, the salesperson is the key to the “landing” of the brand’s brand. The refinement of the brand communication cannot ignore the “living advertising” role of the salesperson. Considering that the main purpose of the brand shaping is to achieve sales, so It can be said that the success of the brand spread of construction enterprises, more than half of the “living advertisements” of the salesperson. Therefore, the salesperson should not blow his brand
    “smallpox falls”, and win the customer’s recognition and “joy” with deception. As the saying goes, “there are no windy walls in the world”, there is always a day of “exposed stuffing” with bragging. The results can be imagined -it will inevitably cause huge damage and impact on the brand.

    The five is to determine the media combination and schedule. It is necessary to have a plan and step by step for correct and effective media selection and combination. This is a vital issue. The proper or not of the media’s choice directly affects the quality of the effect of advertising. The audience of construction enterprise advertisements should be high -level leaders with a certain social status and influence, because their opinions directly affect which steel structure company to choose to serve the company. Therefore, when advertising is put on advertisements, we must focus on which media often contact the target audience, which media are mainly affected by the media, and then select the main types of vehicles for launch.

    3: The “brand fine -tuning” construction enterprise in the persistence is more difficult to shape a strong brand than introducing a set of advanced design software. It requires the decision makers of the construction enterprise It is persistent in practice, and the necessary “brand fine -tuning” is performed when the company’s own conditions and the changes in the ecological environment of the enterprise, so that the brand can always lead the development of construction enterprises. It can be said that only in this way, construction companies can use the brand to control market initiative step by step to achieve an excellent brand.

    . The problems of construction enterprises in the construction industry in my country and their countermeasures

    The major problems in Chinese construction enterprises, especially state -owned construction enterprises, how to solve these problems in time to solve them How to solve the place will be related to the development trend and market survival of a considerable part of the construction enterprises in the next few years.

    1. Social functions are difficult to get rid of, the overall quality of employees is not high

    The social functions of Chinese state -owned construction enterprises have long been difficult to get rid of The absolute amount of expenditure is high. Enterprises need to be diverted, especially the number of surplus personnel, and the reasonable personnel flow mechanism is not really established; the size of the employee team is large, and the overall quality is generally not high; Without the real establishment of the business philosophy, there is no truly establishing a correct market concept, and the awareness of crisis and competition is generally not strong.

    2. Relatively lagging of technological innovation

    The domestic construction enterprises in China are competing at the same level. The gap between the technical level of enterprises is not large, and the technical characteristics and characteristics are not obvious. At present, knowledge resources are the first element of technological innovation. Traditional production factors (labor, land, capital) have gradually lost their dominant position. Cutting -edge technology has become the main focus of innovation competition. The cutting -edge technology in high -tech groups is the height of the world’s attention. Essence For the construction industry, the development space for improving the competitiveness of building products by reducing the cost of materials and labor has gradually narrowed. Strengthening the market competitiveness with technological innovation as the core can we improve the level of competition, form a unique competitive advantage, increase the added value of building production, and integrate with high -tech. It has become an inevitable choice for the sustainable development of the construction industry.

    3. The financing capacity is generally weaker

    In enterprises without financing capabilities and capital strength, it will definitely affect the development speed and development level of construction enterprises. Develop stamina. From the perspective of booming survey data, the construction industry flowing funding index has always been in a downturn since the establishment of a prosperity survey system. With the internationalization of the construction industry to the outside world, the contractor must be rejected by the contractor to the development of international engineering contracting, and the bank guarantee or a certain number of margins is issued in accordance with the requirements of general international practice. Essence When Chinese construction enterprises apply to financial institutions to apply for a guarantee letter, they will often fail to obtain bank guarantees and missed opportunities due to the poor status of the corporate property, or the corporate property rights are unclear.

    The main way to improve the financing capabilities of enterprises: (1) Seeking methods for bank -enterprise cooperation, establishing partnership with banks with banks to solve corporate funds; Effectively use; (3) raising funds to the society through the listing of superior enterprises; (4) Conditional enterprises should actively operate BT and BOT to improve their capital operation capabilities through snowballs.

    4. The market development capacity is not strong

    Couns’ market development capacity depends on the quality, customer satisfaction, strategy and strategy of expanding markets provided by the enterprise. Technological innovation content of products and services. Through excellent quality and integrity operations, win the trust of users, serve a specific customer base, and occupy the market share for a long time; by understanding the special needs of the owner and meeting, the service portfolio provided by the owner will occupy the existing market. ; Through persistent efforts, track projects, carry out marketing, open up new markets, and use a project as the original point to radiate the surrounding markets; through enterprise acquisitions, mergers and reorganizations to enter or expand new markets; in the context of economic globalization, my country Construction enterprises take the initiative to join the ranks of “going global”, participate in international economic cooperation and competition in larger, wider areas, and higher levels. Through analysis of international markets, we will determine the major professional market and regional market goals; cultivate enterprises International engineering contracted talents; transform the corporate mechanism to make it suitable for the operation law of international enterprises; learn international business experience, and more flexibly control the international engineering contracting market. Although many construction companies have achieved some experience in all aspects of the above aspects, there is still a lot of room for market development capabilities.

    5. The ability of engineering general contracting is not high

    The competition between construction enterprises has been based on low -level price competition for a long time, and technological differences are generally small. In the future, with the reorganization of the construction industry pattern, large engineering companies have gradually shifted towards the general contracting direction of engineering, mainly relying on comprehensive technical capabilities to make differentiated competition and enhance the level of competition. The core competitiveness of the general contracting enterprise is reflected in the coordinated management of the original process design, equipment procurement, and the coordinated management of construction installation subcontracting enterprises and civil construction design. The improvement of its financing capabilities is also the focus of development. The general contracting of the project requires that the headquarters of the enterprise group can effectively transform the function, shift from loose administrative management to professional business management, and play a unified command and deployment.

    6. Comprehensive management level urgently needs to be strengthened

    The reforms in the establishment of a modern enterprise system, operating mechanism conversion, human resource management system, and project management mechanism are still lagging. The key and deep reasons for the company to improve competitiveness. Statistical analysis of the entire industry shows that the advantages of state -owned enterprises or state -owned controlling enterprises in market competition are losing, and they are accelerating. Therefore, on the basis of the existing reform, we will continue to implement deepening reforms, adjust the structure of property rights, establish a scientific and effective corporate governance structure, change the business model and mechanism, completely change the traditional personnel, employment, distribution system and policies, improve the total subcontracting mechanism The comprehensive level of project management and control is an important task for improving the competitiveness of enterprises.

    7. Brand management does not pay enough attention

    Te construction enterprises do not pay attention to public propaganda for a long time, but only hang slogans and signs at the construction project for small -scale marketing, or formulate it to formulate Most of the brand strategies are not true. According to the needs of enterprise development, construction enterprises should advocate the marketing concept of all employees, increase the popularity of enterprises, establish corporate brands, and expand market share. Ensure the passive practices of the quality of engineering in construction, compliance with contract commitments, and changing maintenance services, actively return to customers, provide high -quality services, establish the reputation of contractors, attach importance to the establishment of corporate image, actively carry out corporate image construction and management, study and formulate corporate image strategy It is of great practical significance for corporate development.

    The key problem solving countermeasures: Whether it is external factors or internal problems, as a construction company, you must not grab the eyebrows. All the problems are solved all at once. The various diseases of the disease are complicated and difficult to distinguish. The key is to find the lesion, do not headaches, do not do medical heads, foot pain and feet. In general, it is to be good at grasping the nose of the cow, to find the key to find out the problem, to fundamentally solve the influence or restrict this. The key issue of enterprise development.

    It Chinese construction enterprises only meet the requirements of industry structure adjustment and future development trends as soon as possible, actively shape key competitive elements, and enhance core competitiveness, can we survive and develop in the new situation. At present, Chinese construction enterprises need to re -examine their own development and formulate scientific strategic plans to help enterprises smoothly cross internal and external obstacles, avoid major directional errors in enterprises, and reasonably integrate various operations and management activities within the enterprise, improve refinement Management capabilities, facing the changing external environment to make a timely and effective response, gain a place in the increasingly fierce market competition, enhance the competitive strength of the enterprise, and achieve the development goals of the enterprise.

    First of all, it is necessary to rationally judge the company’s current market status, clarify the strategic development direction of the enterprise, clarify what the company’s development goals are, how to achieve this goal, how to make most of the management personnel and of the enterprise and the most managers and The technical staff knows, understands, and accepts the future direction and development of the enterprise.

    Secondly, according to the adjustment of people’s demand for people, enterprises need to formulate human resources demand planning and timely adjust corporate human resources. There are three main methods for adjustment of human resources: internal training, diversion of existing personnel, and recruitment of social personnel. However, it must be emphasized that regardless of existing personnel diversion or recruitment of external personnel, the adaptability of personnel and posts should be used as a reference or evaluation standard.

    Finally, in order to do its best, enterprises must adjust the existing human resources management measures and related policies. As a platform for various human resources life or career development, enterprises should establish a set of human resources policies that can attract people and retain people, and establish a set of effective human resources incentives and evaluation methods to form the company’s internal relative relatives A fair competition mechanism, shaping a new type of cultural atmosphere, and finally realizing that internal personnel of the enterprise can proudly say in front of anyone anywhere, “I am an employee of this company!” Management is managed by modern enterprises, from the transition from the tube to the management, that is, the transformation of the distribution, scheduling, resettlement, income, and expenditure of the matter to pay attention to the management of people. The quality, human coordination, people’s incentives, people’s control, the reasonable allocation of human resources, attach importance to human potential development, and truly realize the “people -oriented” corporate management realm.

    In summary, the reform of my country’s construction enterprises should take the key issues that affect or restrict the development of enterprises as a complete system for systematic thinking. In the process of transformation or change, enterprises should take strategic management as the core, make organizational adjustment as a breakthrough, focus on human resources adjustment, and support corporate culture to reshape.

    6. The development trend of the construction industry

    The method of building the final building product by using socialized large production methods is the industrialization of construction, that is, manual operations from traditional operations Small production methods have gradually transitioned to large -scale production methods, so that various technical and economic indicators such as labor productivity, construction speed, and the number of major building products have entered the world’s advanced ranks, forming modernization.

    The first 10 years of the 21st century are the critical period of my country’s construction industry’s revitalization and development of the construction industry. The construction industry will have a large development. During the “Ninth Five -Year Plan” period, the total investment in fixed assets in my country was more than 13 trillion yuan, and the annual increase was 10. These investment of more than 60 should be completed by the construction industry. In the future, the annual growth rate of the GDP of the national economy will be 9-10. The construction industry will be higher than the speed of 2-3 percentage points of the entire national economy. In 2000, the total value of the construction industry has completed a total value of more than 500 billion yuan. In the year, the construction industry completed the value -added of more than 10 billion yuan in that year, making the construction industry truly a pillar industry of the national economy. To this end, it is impossible to rely on small production methods for manual operations. The road of modernization has greatly improved the productivity of construction, completed the construction tasks outstandingly, better meets the needs of people’s material and cultural life, and creates a strong material and technical foundation for the national economy.

    The content of its industrialization includes: adopt advanced, applicable technology, technology, and equipment, scientifically and reasonably organize construction, develop construction specialization, improve the level of mechanization, reduce heavy, complex handmade labor and wet operations Develop the large -scale operations of building structure accessories, products, and equipment to produce and form ingenuity, provide a series of universal architectural accessories and products used in the construction market, formulate a unified building model and important basic standards, and reasonably solve the standardization of standardization The relationship with diversification, establish and improve product standards, process standards, corporate management standards, and work methods, and continuously improve the level of building standardization, adopt modern management methods and means, optimize resource allocation, scientific organization and management.
    The above data refer to the “Analysis Report of the Chinese Construction Industry M

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