5 thoughts on “What do you think is the future trend of maternal and infant products?”

  1. During the promotion, it was less than 100 yuan. The adults and children were included, especially the maternal sanitary napkins and disposable underwear inside were very good. The sanitary napkins were not sweltering, and the panties were very soft. Buying a set of pregnant mothers does not need to prepare anything else to go to the hospital! The eldest daughter is eleven years old, and now Erbao is more than three years old. In the process of parenting, I also stepped on the thunderbolt, stepped on the lightning and then continued to discharge thunder. I also concluded a lot of parenting experience. As shown in the topic, we will talk about the useful maternal and infant products today.
    The shopping park, shopping malls, where you want to visit, carry your baby, liberate your hands, and leave. Want to feed, don’t have to find the mother and baby room everywhere, cover up the back towel. I used to carry the half -year -old baby on the streets of Xiamen and rushed to the airport while playing and feeding, a small mixer. I originally wanted to talk about the cooking stick, but if it is cheap and easy to use, I still recommend this. For a supplementary food for the baby, you can only make a meal at a time.
    It is like buying an electrical appliance, not every electrical appliance, just click the switch to work by yourself, such as soymilk machines, ovens, etc., we don’t have to prepare all kinds of things in order to start using it to start using it. Function, do you get the food you want? I woke up many times when I slept at night. Later, I used the nasal spray used by the child. I sprayed him a little bit when I felt a little bit breathable, and it was just fine soon.
    The professional high -end maternal and infant tea oil care products carefully developed for babies and mothers’ skin characteristics during pregnancy and lactation. Good children, cotton era, curious cotton towels. Finally, Angmei was selected through comprehensive consideration of cost -effectiveness and paper size and comfort. When the cheapest activity is the cheapest, the goods are calculated on average as long as less than 7 yuan a bag, and the paper is large and thick enough. In winter, you can also drink warm water together in winter. It is also more convenient to Chong Mi Ran. Needless to wait, the baby is crying for ten minutes. I just want to stop her from crying.

  2. 1. In 20121, the size of the user and baby e-commerce users will reach 250 million people
    . In recent years, the number of users in the mother and baby e-commerce industry in my country has maintained a high-speed growth trend. From 2015 to 2020, the growth rate was 20% in 20%. above. In 2020, the number of users in the e -commerce industry in China has reached 245 million. According to the forecast of the Internet, the number of users will reach 250 million in 2021.
    2, the portrait of the consumer of the mother and baby e-commerce
    -Maternal and baby e-commerce consumers are mainly 20-30 years old. In 2021, users in my country’s mother -to -child e -commerce market are still mainly “mothers”. Female users account for 80.1%, of which 67%of mothers under 30 years of age:
    , at the same time, at the same time, while According to the survey data released by iResearch, most of the current mother and infant market users belong to Gao Zhi’s parents, and more than 60%of users with undergraduate and master’s degree or above:
    The growth potential of the line city is large
    In terms of regional distribution, according to the user data of the vertical mother and baby e -commerce platform, the main users of Baby Tree, Mom.com, and Baby Baby Users are distributed in second- and third -tier cities. Generally speaking, the existing users of the mother and baby e -commerce market are mainly in first- and second -tier cities, while the growth potential of third- and fourth -tier cities is greater.
    3. Analysis of consumer behavior of mother and baby e -commerce users
    -Obtain information on the vertical app n kind. Among them, comprehensive platforms include: Taobao, Tmall, JD.com, Vipshop, etc.; vertical platforms include: Beibei, Honey Bud, Children’s King, etc.; Essence
    At present, the mother -to -child e -commerce platform has become an important channel for many mothers to obtain mother and baby information. Data show that 91.9%of mothers in 2021 will get relevant information in the maternal and baby vertical apps.
    -is more willing to buy products in the comprehensive APP
    and online purchase channels. According to iResearch’s research data during the Spring Festival of 2021, consumer drivers currently favored by consumers are mainly comprehensive electricity. Business platforms and vertical e -commerce platforms account for 36.4 and 28.3%, respectively.
    4. Analysis of consumption trends of maternal and infant e -commerce markets
    -Young families attach importance to “mother and baby consumption”
    With the change of the concept of mother and baby consumption and consumption upgrade trend, my country is young Families are more willing to consume maternal and infant products and services. According to iResearch’s survey data, in 2021, after 80s to 95 families, the proportion of maternal and infant consumption in household income gradually increased:
    Note: March 2021 was According to statistics from Shaliwen, the proportion of maternal and infant consumption in the consumption of young families in my country will continue to rise, reaching 18.2%in 2017, and it is expected to reach 20%in 2020:
    -mid -to -high -end Maternal and infant products are more popular
    In consumer prices, due to the changes in the concept of young families, the proportion of the consumption of maternal and infant products is more willing to spend money and dare to spend money. From May 2020 to April 2021, among my country ’s market share of different prices of maternal and infant products in China, the share of mid-to-high-end products accounted for more than 80%. With the continuous improvement of the penetration rate of the maternal and baby e-commerce market, the mid-to-high-end and high-end high-end The proportion of products will gradually increase.
    -The development space of the local mother and baby brand
    It in terms of brand preferences of different mother and infant products, with the rise of domestic products brands, more and more consumers have gradually favored domestic products brands. According to iResearch’s research data, from the perspective of the brand preferences of the four major categories of maternal and infant products-food, supplies, clothing and toys, domestic brands are equal to imported brands, especially in clothing and toy brands Domestic consumers prefer domestic brands.
    -The above data refer to the “Analysis Report on the Forecast and Investment Strategic Planning of the Chinese Mother and Baby E -commerce Industry Market Prospects and Investment Strategic Plan”

  3. The main listed companies in the mother and baby e -commerce industry: At present, listed companies in the domestic mother and baby e -commerce industry are Alibaba, JD.com (JD), Vipshop (VIPS), Children (301078), and baby tree (01761. HK), good children (01086.HK), etc.
    Core data of this article: Cost structure, value chain
    M mother and baby e -commerce contains four major costs
    It from the cost structure of mother and baby e -commerce in my country, it is mainly divided into four types of costs.
    Stock costs are high.
    It from the cost structure of the representative enterprise of the mother and baby e -commerce industry in my country, the cost of the commodity cost of the king of the mother and baby e -commerce children of one of the enterprises is as high as 90%or more; In addition, due to the frequent warehousing movements of major platforms, the cost of commodity inventory accounted for a relatively high cost. In summary, the cost of the mother and baby e -commerce industry in my country is mainly based on the cost of goods. rn母婴电商处于产业链中游,利润率较上下游偏低rn从我国母婴电商的产业链结构来看,上游主要是产品和服务的提供商,例如食品、 Clothing, durable products, courses, entertainment and other services; midstreams are the mother and baby e -commerce industry, mainly divided into comprehensive e -commerce, vertical mother and baby e -commerce, maternal and infant community, and brand self -operated e -commerce; downstream are payment, logistics, etc. Service providers and consumer groups.
    In profit margin, upstream manufacturers, such as milk powder, diapers, children’s cars, toys and other producers of maternal and infant products, the profit margin level of maternal and infant products is about 7%-20%; The profit margin level of downstream logistics and payment service providers is between 6%-35%.
    The profit margin of the mother -to -child e -commerce industry industry chain is “smile curve”
    The overall point of view, the profit margin of the mother -to -child e -commerce industry industry chain is in line with the “smile curve”. The profit margin of upstream manufacturers and the profit margin of downstream payment/logistics service providers is higher than the profit margin of the midstream e -commerce platform.
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  4. The trend of the future e -commerce market in maternal and infant products is actually average. Because people’s fertility rates are very low now, many young people do not want to have children, so they also cause these supplies to not have particularly good sales.

  5. It will only increase and not decrease, because more and more products can be traded through online electronic products, and it is more convenient to transaction through online electronic products, and the mother and infant shops must not only collect the rental activities, but also not than to come online discounts.

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