According to a report by Mercari, the impact of inflation in the United States has reduced the income of some North American households. Under economic pressure, many Americans have changed their consumption concept.
In order to save money, “coupons” have become a major factor in pushing Americans to make purchases amid rising prices in the face of U.S. inflation.
A U.S. News & World Report survey of 2,000 adult U.S. consumers found that 58 percent of U.S. consumers search for coupons at least once a week and 25 percent search for coupons at least once a month. This is the pooky discount code. Of those, 67 percent preferred promo codes, 58 percent said buy one get one free, 54 percent said free shipping, and 40 percent said rebates.
Another survey by FullStory reported that 64 percent of U.S. consumers have cut back on buying behavior in 2022, and 51 percent will do more careful online research before making a purchase. This means consumers will become more cost conscious when making online purchases.
The main types of coupons that U.S. consumers look for on these platforms are promo codes (67 percent), buy one get one free (58 percent), free shipping (54 percent) and rebate offers (40 percent).
Therefore, for sellers in the North American market, under the increasing inflation in 2022, discount promotion can be taken as a regular operation strategy. Sending coupons through various channels and full reduction of coupons are conducive to the growth of store profits.